This is actually a golden year celebrated as far as automobile
industry are concerned within Dubai (UAE), sales record on its peak as far as
official analysis are concerned within this year which will be a record hit with
in 2014.
Automobile its self is considered as a biggest industry within
a world so far sudden boost in world most modernly equipped country city Dubai will
be an amazing factor for everyone which should be why and what’s analysis of
this particular industry matter a lot during this season Arabian automobile
record 39% sales growth during DSS 2014.
Mainly this year finance sector are also back in business
for financing purpose so business owners finance latest vehicles for rent a car
business purpose at the end of 1st Qtr this market within Dubai
starts creeping up, suddenly the demand increased by rent a car agencies within
Dubai for leasing a car purpose in parallel growth as expected considered
within sales of auto parts sector as well now this trend is moving towards more
successful path this industry provides stability within economy as well.
All this happened due to the revolution of digital marketing
on which search engines include social media platforms perform significant role
start from January 2014 trend is carry on with the blessing of god (Allah)
Alhamdulillah in future as well.
Michel Ayat, CEO of Arabian Automobiles, which is part of
the AW Rostamani Group, said that his company has seen a 39 per cent growth in
sales since the start of DSS compared to the same period in 2013.
This DSS, we are offering free insurance, free service
contracts and scratch and win coupons to every Arabian Automobiles customer, he
said.
Excerpts from the
interview with Mr. Michel Ayat, CEO of Arabian Automobiles/ AW Rostamani Group.
How do you evaluate
the car market's performance in the UAE during Dubai Summer Surprises (DSS)?
Summer is traditionally perceived as the quietest period in
Dubai's commercial calendar. It is seen as the vacation season, where demand
decreases and sales slow down. But that perception is changing each year and in
2014 it is easy to see that the city is bustling and the retail industry across
the board is in great shape. The incentives provided by Dubai Summer Surprises
have a huge effect on sales, and the automotive market is no exception. This is
one of the busiest times where there is not just an increase in orders; it is
more of a surge
How was the company's
performance this year during DSS, what are the growth percentage of sales and
the percentage of your market share?
We are absolutely delighted with this year's figures. Since
the start of DSS we have seen a 39% growth in sales compared to the same period
in 2013, and in the first half of 2014 the UAE automotive market as a whole has
grown by 13% compared to the first six months of 2013. In itself, it is an
impressive figure, but when you compare that to a growth in our sales of 25%,
you can see that not only is the general economy extremely buoyant, as a
company we are enjoying an important and impressive time in our sales and our
strategy. Our brand is as strong as it has ever been and our customers are
consistently reflecting that.
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