Automobile Sales Growth Success in Dubai 2014

This is actually a golden year celebrated as far as automobile industry are concerned within Dubai (UAE), sales record on its peak as far as official analysis are concerned within this year which will be a record hit with in 2014.

Automobile its self is considered as a biggest industry within a world so far sudden boost in world most modernly equipped country city Dubai will be an amazing factor for everyone which should be why and what’s analysis of this particular industry matter a lot during this season Arabian automobile record 39% sales growth during DSS 2014.

Mainly this year finance sector are also back in business for financing purpose so business owners finance latest vehicles for rent a car business purpose at the end of 1^st Qtr this market within Dubai starts creeping up, suddenly the demand increased by rent a car agencies within Dubai for leasing a car purpose in parallel growth as expected considered within sales of auto parts sector as well now this trend is moving towards more successful path this industry provides stability within economy as well.

All this happened due to the revolution of digital marketing on which search engines include social media platforms perform significant role start from January 2014 trend is carry on with the blessing of god (Allah) Alhamdulillah in future as well.

Michel Ayat, CEO of Arabian Automobiles, which is part of the AW Rostamani Group, said that his company has seen a 39 per cent growth in sales since the start of DSS compared to the same period in 2013.

This DSS, we are offering free insurance, free service contracts and scratch and win coupons to every Arabian Automobiles customer, he said. 

Excerpts from the interview with Mr. Michel Ayat, CEO of Arabian Automobiles/ AW Rostamani Group.

How do you evaluate the car market's performance in the UAE during Dubai Summer Surprises (DSS)?  

Summer is traditionally perceived as the quietest period in Dubai's commercial calendar. It is seen as the vacation season, where demand decreases and sales slow down. But that perception is changing each year and in 2014 it is easy to see that the city is bustling and the retail industry across the board is in great shape. The incentives provided by Dubai Summer Surprises have a huge effect on sales, and the automotive market is no exception. This is one of the busiest times where there is not just an increase in orders; it is more of a surge       

How was the company's performance this year during DSS, what are the growth percentage of sales and the percentage of your market share?

We are absolutely delighted with this year's figures. Since the start of DSS we have seen a 39% growth in sales compared to the same period in 2013, and in the first half of 2014 the UAE automotive market as a whole has grown by 13% compared to the first six months of 2013. In itself, it is an impressive figure, but when you compare that to a growth in our sales of 25%, you can see that not only is the general economy extremely buoyant, as a company we are enjoying an important and impressive time in our sales and our strategy. Our brand is as strong as it has ever been and our customers are consistently reflecting that.